Meet Ali Poonawala
Founder & CEO of Assist Health Group
Ali Poonawala is the founder and CEO of Assist Health Group, a digital healthcare company working to make medical care easier to access, more affordable, and more transparent.
Meet Ali Poonawala
Founder & CEO of Assist Health Group
Ali Poonawala is the founder and CEO of Assist Health Group, a digital healthcare company working to make medical care easier to access, more affordable, and more transparent.
LEADERSHIP & IMPACT
Building a More Transparent
Healthcare System
Ali Poonawala is the Founder and CEO of Assist Health Group, an innovative digital health company on a mission to make healthcare easy to access while improving price transparency. By replacing hidden fees and surprise medical bills with clear, predictable pricing, Poonawala is transforming how millions of people navigate outpatient care.
Since founding the company in 2010, he has built category-leading programs like RadiologyAssist, LaboratoryAssist, and ColonoscopyAssist, expanding them nationwide across all 50 states. Under his leadership, Assist Health Group bridges the gap between patients, healthcare providers, and payers—helping clinicians reduce administrative burden while ensuring patients receive high-quality, timely care.
FEATURED IN
Featured By NBC 5, WFAA, Dallas Innovates, And The Dallas Business Journal.
AWARDS & RECOGNIZATION
Recognition For Ethical Business Practices And Contributions To Healthcare Innovation.
OUR STORY SO FAR
2010
Founded
50 States
Nationwide Reach
5+ Million
Patients Served
3 Programs
Radiology / Labs / Gastroenterology

EXPANDED REACH
Expanding Healthcare Beyond Individual Patient
Seeing an opportunity to fix a broken healthcare system on a larger scale, Poonawala expanded Assist Health Group’s solutions into the employer health insurance space.
Today, Assist Health Group partners with health plans and self-funded employers to provide transparent outpatient diagnostic solutions that cover more than 5 million lives nationwide. Through these partnerships, the company helps employers and health plans improve access to care while creating opportunities for greater cost transparency and more efficient outpatient services.
EDUCATION & PERSPECTIVE
An Engineer’s Approach to Healthcare
An engineer by training, Poonawala brings a technology-focused and systems-oriented approach to healthcare. He holds a B.S. in Computer Engineering from Purdue University and a Master’s in Management from the University of Michigan.
His background in engineering and technology has shaped Assist Health’s approach, using technology, data, automation, and transparent pricing to simplify processes that have traditionally been complicated and difficult for patients to navigate.
B.S. in Computer Engineering
Purdue University
Master’s in Management
University of Michigan
LOOKING AHEAD
A Vision for the Future of Healthcare
Poonawala’s vision for Assist Health Group is centered on creating a healthcare system where patients have greater visibility, providers spend less time navigating administrative barriers, and employers and health plans have access to more efficient healthcare solutions.
As healthcare continues to evolve, he remains focused on building technology and services that make accessing care simpler, more transparent, and more affordable.
LOOKING AHEAD
A Vision for the Future of Healthcare
“Healthcare should not be difficult to understand or impossible to afford.”
Poonawala’s vision for Assist Health Group is centered on creating a healthcare system where patients have greater visibility, providers spend less time navigating administrative barriers, and employers and health plans have access to more efficient healthcare solutions.
As healthcare continues to evolve, he remains focused on building technology and services that make accessing care simpler, more transparent, and more affordable.